The information that the UCI and Santini might be providing a brand new assortment of rainbow bands clothes and niknaks has proved surprisingly controversial.
On Friday (January 22), the UCI announced its new range of world champion replica kit, together with jerseys, shorts, gilets, and equipment.
The rainbow bands are iconic on this planet of biking because the rainbow jersey is worn by the world champion of every self-discipline, from highway biking to BMX racing.
However regardless of the familiarity of the package, the choice to launch this new line has proved controversial amongst some biking followers, who really feel the rainbow bands ought to solely be “earned” and never purchased.
UCI President David Lappartient mentioned: “The joint UCI-Santini initiative in partnership with Decathlon is a powerful alternative to take the recognition of our sport past its conventional public. The commercialisation of high-quality, engaging and well-priced articles within the rainbow colors, the worldwide image of biking, in a significant store specialising in multisport and leisure, will allow us to achieve new classes of motorbike customers. That is consistent with our need to advertise biking extra broadly as outlined within the UCI’s Agenda 2022 and underlying our ‘Experience and Smile’ marketing campaign. ”
Designed and manufactured by the Italian model Santini, the UCI’s official clothes companion, the objects might be obtainable from March 2021 completely in Decathlon retailers in Italy, Belgium, Hungary and Switzerland in addition to by way of Decathlon’s web site. The retailers may have a devoted UCI-Santini nook.
Street biking class supervisor for Decathlon Italy, Donato Favale, mentioned: “The industrial partnership with Santini satisfies the twin ambition of Decathlon Italy: to place the best variety of biking fanatics on the saddle and to determine a collaboration that can enable us to fulfil our mission ‘Sport for the Many’. The product supply outlined with Santini and the UCI might be current in 75 per cent of bodily Decathlon Italy shops and in 100 per cent of the web supply.
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