Justin Williams has formally signed as a Crimson Bull athlete, becoming a member of an inventory of stars within the elite sporting world.
The US-based crit racer is embarking on a brand new mission in biking along with his personal crew L39ion of Los Angeles within the hopes of creating biking extra accessible to under-represented teams.
Williams’ crew – pronounced Legion of LA – joined the UCI Continental ranks in December 2020 with 10 riders on the roster, together with his brother Cory.
Former nationwide criterium champion Williams is now supported by vitality drink firm Crimson Bull, who already sponsors quite a lot of massive names in biking together with Wout van Aert, Tom Pidcock, Evie Richards and mountain biker Kate Courtney.
In an interview with Red Bull, Williams mentioned: “I’ve mainly stopped doing interviews on being black in biking: I’ve been black my complete life.
“I would like extra variety, however I care about altering the game for everybody, shifting the game ahead, making an attempt to make issues higher for everybody. That’s the story I need to inform.”
“I used to be tremendous lucky to have some individuals of color as actually good mentors in biking, individuals like Rahsaan Bahati.
“I had a couple of historic black function fashions within the sport to look to, individuals like Main Taylor, taking it means again, and Nelson Vails, however numerous my heroes had been outdoors of biking: Kobe Bryant, Lebron James, Lewis Hamilton.”
After most of his personal racing season was cancelled as a result of coronavirus final 12 months, Williams plans to race within the Professional Criterium on the US Nationwide Championships, being held in Knoxville, Tennessee in June.
He added: “For some individuals which might be nonetheless not understanding that change is coming, it’s occurring.
“Let’s do it! I’ve actually bought plans. There’s a lot stuff I can’t wait to kick off. I’m tremendous grateful and so completely satisfied. I’m able to get to work.”