TAMPA, Fla. — Hockey gamers have to put collectively an illustrious profession on the ice to get into the Corridor of Fame. Followers simply have to ship tweet.
The NHL and Twitter on Monday are inviting followers to tweet about what it might imply for his or her staff to win the Stanley Cup. The highest 52 will likely be etched right into a silver plate and go into the Hockey Corridor of Fame in Toronto.
“The thought was actually discovering a option to give followers recognition for his or her dedication the identical means that we’d with the gamers themselves,” NHL government vp and chief advertising officer Heidi Browning mentioned.
The social media endeavor launches Monday — the day of Recreation 1 of the ultimate between the Montreal Canadiens and Tampa Bay Lightning. Whereas the Lightning are attempting to win again to again, the Canadiens are on the lookout for their first championship since 1993.
“Again in ’93, you’d go, ‘How is that this going to work?'” Cup keeper Phil Pritchard from the Hockey Corridor of Fame mentioned. “Due to the way in which social media influences all the pieces now and the way in which followers have turn out to be instrumental in groups’ social media websites and cheering on their favourite gamers and groups, it is a pure now.”
After the hockey season began with no followers in most arenas, Twitter head of sports activities partnerships Will Exline mentioned that is an extension of fan warmup movies and different issues meant to maintain everybody engaged through the pandemic.
The objective is to select 52 tweets — in a number of languages — to correspond to the 52 names the successful staff will get on the Cup every season. NHL social media director Sean Dennison mentioned the hope is for tweets that evoke emotion and sentimentality with some humor blended in.
“We would like this to be as symbolic of the Cup as doable and since 52 names get placed on the Cup, let’s acknowledge 52 followers,” he mentioned. “The trendy day fan expertise actually does happen on social media and particularly on Twitter. It captures what persons are saying, and I feel that is an vital a part of the story for our sport and for a Stanley Cup win.”