East Bengal to play ISL as SC East Bengal, new brand unveiled

East Bengal will play the Indian Tremendous League as SC East Bengal, the membership introduced on Saturday. A brand new brand was additionally unveiled.

Following its partnership with Shree Cement, it SC East Bengal will enter the ISL because the 11th group within the competitors.

“The membership’s new brand retains the first belongings like the logo of a flaming torch and its colors which showcases a merger between the wealthy legacy of East Bengal, its contribution to Indian soccer together with Shree Cement’s help to maintain the flag flying excessive,” stated H. M. Bangur, managing director of Shree Cement.

ISL, Kolkata clubs live happily ever after

“It’s a begin of the brand new and thrilling partnership for all of us with East Bengal, and we’re pleased to share the evolution of the membership’s brand. Our crest and model id has been a daring one, and I’m positive that this may solely take the legacy of the membership ahead,” he added.

Prashant Bangur, joint managing director of Shree Cement, stated, “We’re proud to be presenting the brand new brand which salutes our wealthy footballing legacy, whereas embracing a contemporary outlook.”

Teams begin pre-season training in Goa ahead of ISL season

“The followers are the guts and soul of SC East Bengal, and we’ll work collectively as one household making an attempt arduous day-after-day to maintain the flag flying excessive,” he added.

Having roped in Liverpool and England legend Robbie Fowler, the Indian contingent and some foreigners arrived in Goa on Friday and can endure the necessary quarantine interval as per protocol.

The ISL season shall be held behind closed doorways throughout three venues in view of the coronavirus panbdemic.

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